Declan Gooch

A brand new degree in business innovation is about to be unveiled by UTS once it receives final approval from the university regulator.

The undergraduate course has not as of yet received a CRICOS code, the code which allows its promotion to international students, so its name and specific details have not been divulged by the university.

However it is understood that the degree will focus on problem solving, conceptual thinking and entrepreneurship with the university’s trademark interdisciplinary emphasis.

Jo McKenzie, director of the Institute for Interactive Media and Learning and overseer of the course planning process, says a degree like this takes a long time to come together.

“The main thing is the research that people need to do, the design process that people need to know, around what is it going to look like,” McKenzie said.

One of the most important decisions in the three step course development process, in which various committees examine the concept for financial viability, quality and legal compliance, is what to name the degree.

Vertigo understands that names considered include ‘Bachelor of Innovation Leadership’, ‘Bachelor of Creative Cognition’, ‘Bachelor of Creative Futures’ and ‘Bachelor of Innovation Studies’.

As part of the course’s naming process, peer networkers were asked to vote on a selection of names or suggest their own – a practice faculties regularly use to narrow down options.

“Names are really important . . . for both legal reasons and also I guess to communicate to potential students what this course is going to be about,” McKenzie said.

If a course’s name is clear and straightforward, McKenzie said, “people can put it on their CV and it’s really clear what kind of qualification they have”.

But in some cases, a less specific name may appeal to students who want a broad range of career opportunities at the end of the day.

Many UTS courses offer highly career-focussed outcomes which involve real-life experience and an emphasis on practical learning.

But McKenzie says that the key to a successful course is consulting with industry – the organisations that graduates will be working for – about what they’re after in a student straight out of university, whether it be theoretical knowledge or practical skills.

“We can then say ‘okay, this fits with who we are as a university’ . . . and we can really see some great career opportunities in the future if they do this kind of course.”

The new degree will be formally announced later this year.